During my tenure at Thryv, I led the digital marketing and creative strategy for Roto-Rooter in Grand Rapids, MI, developing a cohesive brand presence through PPC, SEO, and content-driven campaigns. By optimizing paid search strategies and implementing high-impact creative assets, I enhanced their online visibility and strengthened brand consistency across digital platforms. My approach combined data-driven marketing with compelling visual storytelling, ensuring alignment with industry best practices and compliance standards. These efforts played a pivotal role in scaling Roto-Rooter’s business growth within the highly competitive Grand Rapids market.