As Director of E-commerce at Overstock, I led the creative and strategic direction for the company’s website redesign, ensuring an enhanced user experience, stronger brand positioning, and increased conversions. My role involved coordinating cross-functional teams, aligning creative vision with company objectives, and ensuring compliance with industry best practices and digital guidelines. In addition to the website revamp, I oversaw e-commerce marketing strategies, product listings, and multi-channel digital campaigns, driving both engagement and sales. This experience strengthened my ability to lead large-scale creative initiatives, optimize user experiences, and execute data-driven marketing strategies that align with brand and business goals